Storytelling is more than just an art or a campfire pastime — it’s a marketing tactic: Smart copy. Visual identity designs. Social media marketing. Everything you do as a business shares a part of your story with your audience. And yes, they are listening.
Consumers are getting smarter about where and who they buy their products from. They crave authenticity, meaning, and emotion. One little non-PC faux pas and that large army of overtly vocal millennials will remember while they continue to make up an even bigger percentage of consumers.
I’ve been helping start-ups and small businesses form a lasting connection with their target audiences since 2011. Please see some of my work below and don’t hesitate to reach out if you have any questions. Cheers!